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Loewy's automotive and transportation designs featured at Studebaker Museum
10/06/06
"Different by Design: The Best of Studebaker Style", 4/13/04 through 9/30/04, at the Studebaker Museum in South Bend, IN featured products that established Studebaker's reputation as a styling leader. The exhibition showcases some of Raymond Loewy's most famous automotive and transportation designs.
Studebaker was known for the unique styling of their vehicles from the horse drawn carriages to the modern automobile. In 1939 Studebaker hired world famous designer Raymond Loewy to update their line, providing his modern streamlined look.
Viewing the Loewy Gallery with the award winning post-war 1950 Starlight Coupe and the 1953 Starliner brought back memories of Studebaker's design history when their calling card was style and design.
Loewy's personal gold 1976 Avanti II held a featured spot, along side designers, artifacts and displays demonstrating how an automobile goes from drawing board to production.